Hopefully Enya’s numbers on Pandora Radio are better, although these stats are not available to us. A mega selling artist like Enya will need big numbers on all platforms. But in order to have success today you’ll need tracks with several hundred million playbacks alone. Of course millions of playbacks do not sound bad at all. And “just about OK” is not good enough for an artist of this format. We don’t have exact numbers for Enya on streaming formats, but we can tell that she is doing “just about OK”. No major artist will enjoy being a CD-only artist. But the music economy has changed (or collapsed, depending on who you ask) since the release of her latest album, and today the business is mostly about the number of streams and playbacks on Spotify, YouTube and Pandora. With over 75 million albums sold Enya is one of the most successful artist in music history – and world’s no. In order to stay relevant – and revitalize her current catalogue on streaming formats – Enya will need to release a new album sometimes soon. Today it’s all about streaming, and the CD format is soon nothing but a memory. But it is a new day in the music business. Some artists can afford to wait for years to release new material, and Enya is undoubtedly one of them. It is now over 6 years since the release of her latest album. My! My! Time Flies! sings Enya on And Winter Came. On 20 November Dark Sky Island was released. Update: We were right! Enya did release an album in 2015.
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